The short-form video based app TikTok is expanding its Irish operations, hiring a further 200 people over the next three months.
It marks a significant rise in the number of people TikTok have employed in their Irish operations. At the start of the year they had only 20 people employed in Ireland. With a further 200 people being hired in the coming months, it will take TikTok’s Irish workforce to 1,100.
TikTok is an app that allows its users to create short videos with the add-ons of backing tracks and filters. The app has gained a huge audience since its launch four years ago, with around 800 million active users worldwide (Datareportal, 2020), putting it ahead of social media sites such as Twitter, Snapchat and Linkedin.
Ireland has also being designated by TikTok as the hub for its European SMB business. There was also a data privacy division added to its Dublin operations over the summer.
TikTok has also pledged to build a €420 million data centre in Ireland before the end of 2022. This would make Ireland the base for TikTok’s European user data. By basing this data centre in Ireland, it would in turn create hundreds of new jobs.
TikTok’s interim chief Vanessa Pappas said:
In less than a year, Ireland has rapidly become a vital centre for both our European and global operations.
Its strong pool of skilled and diverse talent, booming digital and technology sector, and rich heritage of arts and culture, make it such an attractive base for a platform that prides itself on being an inclusive home for creative expression.
The news of the 200 new jobs in Ireland was welcomed by Taoiseach Micheál Martin:
TikTok is an amazing success story, made even more remarkable by the short period of time in which it has been operational.
I welcome TikTok’s commitment to Ireland and its pledge to increase numbers to over 1,100 in 2021
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